TELOS: The User Identity
"The ultimate object or aim."
1. Core Identity
- Name: Rob Foraker
- Alias: sn0n
- Birthday: 1980
- Role: Architect / Operator
2. 🎯 Missions & Problems
The Problems:
- P1: People perceive a lack of access to essential resources.
- P2: Society lacks the knowledge needed for critical thinking and problem solving.
- P3: Knowledge is restricted rather than being free and accessible.
The Missions:
- M1 (→P1): Build tools that unlock the full potential of technology people already possess.
- M2 (→P2): Enable critical thinking and problem-solving through intuitive tool design.
- M3 (→P3): Democratize the ability to execute on dreams by making these tools accessible.
3. 🎙️ Narratives
- Short: "Helping people help themselves."
- Conversational: "I build tools that help people use the technology they already have to accomplish their dreams."
- 30-sec Pitch: "I know there are dreams and goals that seem out of reach, but with the right tools, they are possible. Too many people are held back by a perceived lack of resources or knowledge. I am changing that by building accessible tools that turn the technology people already own into engines for critical thinking and creation. My goal is to make knowledge free and execution inevitable for everyone."
4. 🥅 Strategic Goals (The North Star)
- G1 (→M1/M2): Continue developing fogserv.cloud apps and services.
- Metric: 1k total subscribers / 100 paying subscribers by March 1.
🚧 Challenges & 🔧 Strategies
- C1 (Mindset): Personal mindset and distractions.
- S1 (→C1): Maintain a strict daily routine to anchor mindset.
- C2 (Velocity): Daily API limits restricting development velocity.
- S2 (→C2): Utilize daily Pomodoros for high-efficiency agentic work.
- C3 (Audience): Lack of a marketing strategy or established audience.
- S3 (→C3): Post consistently to YouTube and Mastodon, supplemented by micro-budget ads ($10/wk).
5. 📂 Active Projects
- PJT1 (→G1): fogserv.cloud (Core Platform)
- PJT2 (→S3): self-help.dev
- PJT3 (→S3): self-hosted.info
- PJT4 (→S3): ai-prompts.help
6. 🕰️ History
- 1994: Magic: The Gathering (Strategy roots)
- 1997: irc
- 1998: Linux
- 1999: website dev
- 2000: became a dad
- 2005-2012: Wells Fargo
- 2014: Lost Mother / Married
- 2016: Father passed
- 2016-2017: Amazon
- 2018: a dad again!
- 2020: covid
- 2022: AI v0.1 (chatgpt)
- 2025: more life changes, more ai
7. 📒 Log
- Add dated bullet entries here going forward…